Profil Singkat Aditya Yudha

Aditya Yudha

koneksi tingkat ke-2 Ke-2

Associate Planning Director at Publicis Groupe

Jakarta Raya, Indonesia

Arthur Surya dan Max Romanovsky adalah koneksi bersamaArthur Surya dan Max Romanovsky adalah koneksi bersama

TentangTentang

An Integrated Strategic Planning Director specialised in Digital Strategy who has a depth interest in human culture and behaviour. Coming from analytics and digital background, he's familiar with data analytics that can be married with observation on human culture and behaviour to create a strong human insight for business strategy.An Integrated Strategic Planning Director specialised in Digital Strategy who has a depth interest in human culture and behaviour. Coming from analytics and digital background, he's familiar with data analytics that can be married with observation on human culture and behaviour to create a strong human insight for business strategy.

AktivitasAktivitas

684 pengikut684 pengikut

Posting postingan 3 dimuat

• Aditya Yudha membagikan ini • 1bln1bln

  Taste of Japan - Nihon No Fureebaa youtube.com
• Aditya Yudha membagikan ini • 2bln2bln
• Aditya Yudha membagikan ini • 6bln6bln

  Creative Director Pekerjaan berdasarkan Leo Burnett Jakarta, Indonesia (Di Kantor)

Tampilkan semua posting

PengalamanPengalaman

• Associate Planning DirectorAssociate Planning Director

  Publicis Groupe · PurnawaktuPublicis Groupe · Purnawaktu Nov 2022 - Saat ini · 1 thnNov 2022 - Saat ini · 1 thn Jakarta, IndonésieJakarta, Indonésie
• Strategy DirectorStrategy Director

  KAVA · PurnawaktuKAVA · Purnawaktu Mar 2022 - Nov 2022 · 9 blnMar 2022 - Nov 2022 · 9 bln Jakarta, IndonesiaJakarta, Indonesia
• Publicis GroupePublicis Groupe Purnawaktu 4 thn 3 blnPurnawaktu 4 thn 3 bln

  • Sr. Digital Planning ManagerSr. Digital Planning Manager Jul 2021 - Mar 2022 · 9 blnJul 2021 - Mar 2022 · 9 bln Jakarta, IndonesiaJakarta, Indonesia
  • Digital Strategy ManagerDigital Strategy Manager Okt 2019 - Jul 2021 · 1 thn 10 blnOkt 2019 - Jul 2021 · 1 thn 10 bln JakartaJakarta
  • Digital StrategistDigital Strategist Jan 2018 - Sep 2019 · 1 thn 9 blnJan 2018 - Sep 2019 · 1 thn 9 bln Greater Jakarta Area, IndonesiaGreater Jakarta Area, Indonesia
• Ogilvy & MatherOgilvy & Mather 2 thn 6 bln2 thn 6 bln Greater Jakarta Area, IndonesiaGreater Jakarta Area, Indonesia

  • Digital PlannerDigital Planner PurnawaktuPurnawaktu Jan 2017 - Des 2017 · 1 thnJan 2017 - Des 2017 · 1 thn
  • Junior Digital AnalystJunior Digital Analyst Pekerja LepasPekerja Lepas Jan 2016 - Des 2016 · 1 thnJan 2016 - Des 2016 · 1 thn

    • • > Website & Social Media Analytics - Performance
        - Analyzed the performance of brands' digital assets based on key metrics in a timeline basis.
        ::Brands::
        1. AXE
        2. Dunhill
        3. Lipton
        4. Milo
        5. Mercedes-Benz
        6. Philips
        7. Pure It
        8. Rinso
        9. SariWangi
        10. Vaseline
        11. Wyeth
        12. Zwitsal
        
        > Competitive Review
        Analyzed the social media communication proposition & activities by comparing to competitors.
        ::Brands::
        1. Wyeth
        2. Nivea> Website & Social Media Analytics - Performance - Analyzed the performance of brands' digital assets based on key metrics in a timeline basis. ::Brands:: 1. AXE 2. Dunhill 3. Lipton 4. Milo 5. Mercedes-Benz 6. Philips 7. Pure It 8. Rinso 9. SariWangi 10. Vaseline 11. Wyeth 12. Zwitsal > Competitive Review Analyzed the social media communication proposition & activities by comparing to competitors. ::Brands:: 1. Wyeth 2. Nivea
  • Management TraineeManagement Trainee MagangMagang Jul 2015 - Des 2015 · 6 blnJul 2015 - Des 2015 · 6 bln

    • • > Social Media Listening
        - Generated consumer insight from social media conversations (Twitter, Facebook, Instagram, & Blogs).
        ::Brands::
        1. Pond's (Regional Project)
        2. Changi Airport (Pitch)
        3. Citra (Pitch)
        4. Coca Cola (Festive Campaign)
        5. Internal Daily Report
        
        > Social Media Competitive Review
        - Analyzed the social media communication proposition & activities by comparing to competitors.
        ::Brands::
        1. Indofood
        2. Citra (Pitch)
        
        > Community Management
        - Responded, generated, and managed audience's engagement on social media account.
        ::Brands::
        Vaseline
        
        > Account Management
        - Managed campaign & always on projects (deliverable) internally.
        ::Brands::
        Rinso
        
        > Strategic Planning
        - Generated insights & created digital (communication) strategy / big idea.
        ::Brands::
        Changi Airport (Pitch)
        
        > Reporting
        - Created daily report on a big bang launch campaign to track the performance of digital assets.
        ::Brands::
        Indosat Ooredoo> Social Media Listening - Generated consumer insight from social media conversations (Twitter, Facebook, Instagram, & Blogs). ::Brands:: 1. Pond's (Regional Project) 2. Changi Airport (Pitch) 3. Citra (Pitch) 4. Coca Cola (Festive Campaign) 5. Internal Daily Report > Social Media Competitive Review - Analyzed the social media communication proposition & activities by comparing to competitors. ::Brands:: 1. Indofood 2. Citra (Pitch) > Community Management - Responded, generated, and managed audience's engagement on social media account. ::Brands:: Vaseline > Account Management - Managed campaign & always on projects (deliverable) internally. ::Brands:: Rinso > Strategic Planning - Generated insights & created digital (communication) strategy / big idea. ::Brands:: Changi Airport (Pitch) > Reporting - Created daily report on a big bang launch campaign to track the performance of digital assets. ::Brands:: Indosat Ooredoo
• InternIntern

  Ministry of Foreign Affairs of the Republic of Indonesia · MagangMinistry of Foreign Affairs of the Republic of Indonesia · Magang Mar 2014 - Jul 2014 · 5 blnMar 2014 - Jul 2014 · 5 bln Greater Jakarta Area, IndonesiaGreater Jakarta Area, Indonesia

  • • > Media Monitoring
      - Provided daily media monitoring on trending Indonesian topics.
      
      > Reporting
      - Created & managed division's weekly report.
      
      > Administration
      - Arranged the Clearing House Meeting.
      - Created ID cards for journalist visits.> Media Monitoring - Provided daily media monitoring on trending Indonesian topics. > Reporting - Created & managed division's weekly report. > Administration - Arranged the Clearing House Meeting. - Created ID cards for journalist visits.

PendidikanPendidikan

• President UniversityPresident University Bachelor of Arts (B.A.), International Relations and AffairsBachelor of Arts (B.A.), International Relations and Affairs 2011 - 20152011 - 2015

Lisensi dan sertifikasiLisensi dan sertifikasi

• DELF B2DELF B2

KeahlianKeahlian

• Consumer InsightConsumer Insight

  • 1 rekomendasi keahlian1 rekomendasi keahlian
• Strategic PlanningStrategic Planning

  • 2 rekomendasi keahlian2 rekomendasi keahlian
• Digital StrategyDigital Strategy

  • 3 rekomendasi keahlian3 rekomendasi keahlian

RekomendasiRekomendasi

• Amelia PermanaAmelia Permana · Ke-2Koneksi tingkat kedua Senior Creative Producer at TokopediaSenior Creative Producer at Tokopedia 2 Mei 2018, Amelia pernah bekerja bersama Aditya tetapi di tim yang berbeda2 Mei 2018, Amelia pernah bekerja bersama Aditya tetapi di tim yang berbeda

  • • It was a pleasure working with Yudha during my time in Ogilvy. His analytical skill along with strong ownership on the brand never fails to strengthen any creative idea that we propose! He is also very hardworking and able to manage his time well. Looking forward to work with him again in the future!It was a pleasure working with Yudha during my time in Ogilvy. His analytical skill along with strong ownership on the brand never fails to strengthen any creative idea that we propose! He is also very hardworking and able to manage his time well. Looking forward to work with him again in the future!
• Yulita Alvernia WijayaYulita Alvernia Wijaya · Ke-3Koneksi tingkat ketiga Brand & Integrated Marketing Communication StrategyBrand & Integrated Marketing Communication Strategy 7 Januari 2018, Yulita Alvernia pernah bekerja bersama Aditya tetapi di tim yang berbeda7 Januari 2018, Yulita Alvernia pernah bekerja bersama Aditya tetapi di tim yang berbeda

  • • I have known Yudha since he was a Management Trainee at Ogilvy & Mather Indonesia. Yudha is a detail oriented person, very thorough in his thought process, which makes him a reliable partner to gain data and insights. Aside of the regular project, Yudha often shared his knowledge on digital planning (e.g. building customer persona, digital ecosystem, social listening, etc) to me whenever needed. It's a pleasure to work with him again in the future!I have known Yudha since he was a Management Trainee at Ogilvy & Mather Indonesia. Yudha is a detail oriented person, very thorough in his thought process, which makes him a reliable partner to gain data and insights. Aside of the regular project, Yudha often shared his knowledge on digital planning (e.g. building customer persona, digital ecosystem, social listening, etc) to me whenever needed. It's a pleasure to work with him again in the future!
• Citra Nuriefie (Sisy)Citra Nuriefie (Sisy) · Ke-2Koneksi tingkat kedua An account personAn account person 3 Januari 2018, Citra pernah bekerja bersama Aditya di tim yang sama3 Januari 2018, Citra pernah bekerja bersama Aditya di tim yang sama

  • • He's very supportive towards his coworkers, always believe in positive outcome, helpful, and organized.
      
      A data driven person, he creates plan based on the valid data with tons of consumer insights.
      
      Having Yudha as a planner in the company will be beneficiary knowing that his plan will suit best on what client/brand needs.
      
      Looking forward to work with you again someday!
      
      He's very supportive towards his coworkers, always believe in positive outcome, helpful, and organized. A data driven person, he creates plan based on the valid data with tons of consumer insights. Having Yudha as a planner in the company will be beneficiary knowing that his plan will suit best on what client/brand needs. Looking forward to work with you again someday!

PublikasiPublikasi

• The Establishment of Diplomatic Relations Protocols Between Turkey & Armenia through Football Match FIFA World Cup Qualification in 2008-2009The Establishment of Diplomatic Relations Protocols Between Turkey & Armenia through Football Match FIFA World Cup Qualification in 2008-2009

  4 Feb 20154 Feb 2015

  • • Penulis lainnyaPenulis lainnya

BahasaBahasa

• EnglishEnglish

  Tingkat profesional mahirTingkat profesional mahir
• FrenchFrench

  Tingkat profesional mahirTingkat profesional mahir
• IndonesianIndonesian

  Tingkat fasih atau bahasa asliTingkat fasih atau bahasa asli

MinatMinat

• McKinsey & CompanyMcKinsey & Company 5.560.779 pengikut5.560.779 pengikut
• GoogleGoogle 31.899.013 pengikut31.899.013 pengikut

IsuIsu

Kesenian dan Kebudayaan • Pendidikan • Hak Asasi Manusia • Sains dan Teknologi • Layanan SosialKesenian dan Kebudayaan • Pendidikan • Hak Asasi Manusia • Sains dan Teknologi • Layanan Sosial